3 Ways to Use Wowzer’s LogoStarter Designer

Logo Ideation Assistant

Have you ever wanted to collaborate with a graphic artist to create a logo, explore logo ideas, t-shirt designs, signs, or color palette-based artwork for your website or blog?

At Wowzer AI, we are thrilled to announce an incredible new way to explore logos and colorful design ideas. Our cutting-edge LogoStarter is a powerful tool combining trained AI agents, text, color palettes, and image models to help you explore and refine your artistic vision. It’s easier than ever to create ideas for your design needs.

Just like working with a real artist, creating a truly wow-worthy design takes time and multiple rounds. Here are some tips and tricks to help you get the best results from the LogoStarter feature:

1. An Artist Needs Negative Space

Artists need negative space to work within, and the same principle applies to the LogoStarter engine. Follow these tips to maximize your design outcomes:

Less is More

• Use less text in the “Text to appear” field. Using less text generally yields better results more often.
• Using more text can still produce interesting results, such as design treatments for long inspirational quotes or memes, but it’s less reliable for high-quality logos.
• See how using less text creates more space for artwork in these examples:

Use Empty Lines to Format Your Text

• You can create negative space at the top, bottom, or between lines by using line breaks (hold down the Shift key and press Enter in the “Text to appear” field).
• Use empty lines to push text up or down or split words between top and bottom portions of the design.

Try No Text

• The ultimate amount of negative space! Leaving the text field empty allows the engine to create beautiful graphical elements with no text.
• Simply describe the design you want in the description field without adding any text in the “Text to appear” field.

2. Provide Instructions

In the “Describe” field, if you’re unsure exactly what you want or if you need help exploring options, you can give the design agent instructions. Here are a few examples:

Describe What You Need

• Use a phrase like “Design a logo for a medical care provider that specializes in heart health.”

Compare Shape Options

Besides exploring the images within a logo, you can also provide instructions on the overall shape of your logo whether a circle, a square, or triangle.

• Use a phrase like “in the shape of a circle” or “in the shape of a square”

Explore Color Palettes

• Color palettes are combinations of colors that work well together, but mastering color theory can be tricky. If you’re not sure which colors work well together, or want to explore new options, simply ask the agent to find good combinations for you! Simply add these instructions to the end of your text in the “Describe” field:

“…please ignore my colors and choose a color palette for me that works with my theme.”

“…please ignore my colors and instead use a traditional Japanese color palette. The look should be modern while honoring the past.”

“…please ignore my colors and use a 1980’s retro color theme.”

Use an Existing Color Palette

• If you have a specific color palette, or already have brand guidelines, you can specify your colors using color codes, like this:

“Please ignore my colors and instead use these colors: #03AED2, #68D2E8, #FDDE55, #FEEFAD”

3. Variety, Variety, Variety

Most artists discard 10–100 sketches before settling on one they like. The same is true for AI artists. The most beautiful images are a labor of love. Try generating more images, like 8, 16, or 32, to give the engine more chances to deliver that “magic moment.” The magic of AI is that you can create all these ideas in a matter of seconds, a true time saver!

Conclusion

Using Wowzer AI’s LogoStarter feature is an exciting way to ideate, explore, and refine your design ideas. By understanding the importance of negative space, giving clear instructions, and embracing variety, you can unlock the full potential of this powerful assistant. Happy designing!